Facility Managers

Improve your customer's impression of your development, stop the cycle of complaints and makeshift solutions.

Authorities

Are you confident that the public can navigate your new development?

Public projects are getting bigger, more complex, and more interconnected. Without clarity on wayfinding early, your brand new development could leave visitors confused — or worse, frustrated.

Studio Lucidus helps authorities make confident, informed wayfinding decisions during the design and planning stages. We work alongside your project team to:

• Identify potential chokepoints on plan before construction

• Align stakeholders on naming, access, and circulation logic

• Validate design proposals with an experienced, independent eye

Get it right the first time — with less guesswork, less friction for your team and end-users.

We bring clarity to:

Developers

Avoid spending millions to fix wayfinding in the future, do it right the first time.

Misalignment on wayfinding often snowballs from design stages — and costs more to fix later. Whether you’re coordinating with architects, consultants, or tenants, unclear wayfinding decisions can slow progress and create friction at every stage.

Studio Lucidus helps development teams stay ahead by:

• Defining signage needs before detailed design begins

• Aligning tenants, consultants, and stakeholders on naming and circulation

• Stress-testing wayfinding proposals from consultants
  

Get everyone on the same page early — and avoid costly, last-minute changes that affect timeline, budget, and user experience.ere...

When operations take over, wayfinding is often inherited — flaws and all. Poor signage affects staff efficiency, visitor flow, and long-term maintenance. But by then, fixes are costly, slow, and disruptive.

Studio Lucidus works with operations teams to:

• Review and flag issues in signage proposals before they’re built

• Ensure signage supports your day-to-day operations

• Recommend adjustments that reduce user complaints and staff burden

Whether you’re managing a station, campus, or building — we help you step into operations with a system that works, not one you’ll need to patch.

How we bring clarity

• Strategy & Alignment
  We establish clear principles and align internal stakeholders on the desired outcome for the project.
  
  

• Discovery & Diagnosis
  We assess the current site and/or plans, to identify gaps in the customer experience with focus on wayfinding, placemaking, and branding.
  
  

• Proposal Evaluation
  We help clients evaluate signage consultant's design proposals and ensure the system meets strategic objectives and aligns with desired outcome.
  
  

• Training & Workshop
  We conduct wayfinding
  courses for industry practitioners, tailored to
  the team's project needs.

Photo by Samuel Lim. Shot in Aomori, Japan

Operators &
Facility Managers

Stop the cycle of complaints and makeshift solutions.

We help you make sense of wayfinding issues, uncover the root causes, and build a case for the right budget to solve them properly.

Authorities &
Developers

Do it right the first time to avoid costly abortive work later.

We help you evaluate wayfinding proposals, enabling your team to make informed decisions and steer your project with confidence.

Who we bring clarity to

Architects &
Planners

Avoid costly back-and-forth, getting caught between your client and consultant.

We bring wayfinding expertise into your team, ensuring clarity in communication. Users appreciate great architectural and spatial design backed by a coherent wayfinding experience.

Designers &
Creative Agencies

Design brand experiences that can be realistically adopted onsite.

When wayfinding enters your scope, we help you navigate the complexities — ensuring your designs not only look great but also extends into effective wayfinding solutions.

Some Definitions for Clarity

Wayfinding

Signage

Lucidus

| ˈweɪˌfʌɪndɪŋ |

the process or activity of ascertaining one's position and planning and following a route

noun [mass noun]

| ˈsʌɪnɪdʒ |

noun [mass noun]

signs collectively,
a notice on public display that gives information or instructions in a written or symbolic form

| ˈl(j)uːsɪdʌs |

to be bright, clear, and perspicuous; clearly expressed and easily understood

adjective

Samuel Lim

Founder of Studio Lucidus

As a designer immersed in wayfinding, Samuel learned to spot subtle complexities that often go unnoticed. His journey began during a month of daily commutes through Outram Park station in Singapore, where he observed recurring patterns of misdirected commuters – people hesitating and backtracking. This curiosity led to 15 months of research and, eventually, a role at the Land Transport Authority, where he tackled wayfinding challenges for Singapore’s MRT network.

After working on major projects like the Singapore MRT and Doha Metro System, Samuel realized many in the industry lacked the understanding needed to evaluate or demand truly effective wayfinding solutions. This led to the creation of Studio Lucidus, where he helps businesses, authorities, and architects cut through confusion with clear, actionable insights on wayfinding strategy. Whether through coaching, workshops, or expert guidance, Studio Lucidus empowers teams to understand and articulate wayfinding issues, enabling them to make better decisions and demand more from their signage solutions.

Revamped Signage System for
Lusail's Tram Network in Qatar

Samuel believes effective design isn’t just about how it looks – it starts with understanding the real problem. Before jumping into solutions, he helps teams uncover the root causes of navigational challenges, ensuring interventions are meaningful and truly improve the user experience. Because after all, the best wayfinding solutions don’t just provide directions; they prevent people from feeling lost in the first place.

Revamped Signage System for
Singapore's MRT Network

Samuel Lim

Founder of Studio Lucidus

As a designer immersed in wayfinding, Samuel learned to spot subtle complexities that often go unnoticed. His journey began during a month of daily commutes through Outram Park station in Singapore, where he observed recurring patterns of misdirected commuters – people hesitating and backtracking. This curiosity led to 15 months of research and, eventually, a role at the Land Transport Authority, where he tackled wayfinding challenges for Singapore’s MRT network.

After working on major projects like the Singapore MRT and Doha Metro System, Samuel realised many in the industry lacked the understanding needed to evaluate or demand truly effective wayfinding solutions. This led to the creation of Studio Lucidus, where he helps businesses, authorities, and architects cut through confusion with clear, actionable insights on wayfinding strategy. Whether through coaching, workshops, or expert guidance, Studio Lucidus empowers teams to understand and articulate wayfinding issues, enabling them to make better decisions and demand more from their signage solutions.

Samuel believes effective design isn’t just about how it looks – it starts with understanding the real problem. Before jumping into solutions, he helps teams uncover the root causes of navigational challenges, ensuring interventions are meaningful and truly improve the user experience. Because after all, the best wayfinding solutions don’t just provide directions; they prevent people from feeling lost in the first place.